Campaign that’s stealing hearts #PaytmKaro

The phrase that is catching up nowadays “Paytm karo” is stroke of inspired genius. In a closed meeting room discussion, our focused approach was to communicate real life use cases that our customers witnessed in their day-to-day life.

We have so many anecdotal use cases shared by our users that even we get surprised. In one of our official WhatsApp groups, our office team mate told us that an auto rickshaw driver in Noida had asked him to pay in Paytm Wallet instead of cash (as he didn’t have exact change and wasn’t able to get it from people around). We were very surprised that an auto rickshaw driver also knows about Paytm wallet and uses it. Then we searched our social networks and identified in people’s online conversations, all scenarios that were shown in our ad from real life and we knew we had our script!

This campaign had to go live in 3 weeks with IPL starting on 8th April. The deadlines could not have been tighter-it almost seemed impossible. Finding a production house, closing the negotiations, selecting the cast, re-visiting the scripts and lot more was in our to do list. We spent our evenings at our creative team office discussing the approach.

Flying Saucer came aboard as our production house. Pushpi and his team were all excited. Pre-production meeting time was rescheduled thrice and we finally met at 9pm. We were happily selecting and rejecting the cast. Let me take the fame. I had a personal hand in selecting the three lovely actresses who we now see on screen

Shoot started in Mumbai. Sets were ready. Team was in action. The real celebs (me & Shankar) reached the venue. See the first pic that I clicked while entering the bungalow.

Some glimpses of the preparation that were being done.

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Paytm’s marketplace is here to lead!

Economic Times and Financial Express are reporting on Paytm’s latest business results.

Increase the transaction limit of your Paytm Wallet free of cost

Did you know that your Paytm Wallet has monthly transaction limit of Rs.10,000. If you knew that already, have you ever wished that your Paytm Wallet allowed you to spend more than Rs. 10,000 in a month?

Well, we have a solution. Just ask us to do a KYC (know your customer) verification of your wallet & you can enjoy an increased spend limit of Rs. 100,000 per month.

So why do we need to do a KYC verification of your wallet? According to RBI guidelines, non-KYC verified wallets can add only upto Rs. 10,000 per month. After you cross that limit, you will not be able to add any more money that month and you might face the following inconvenience.

  • Cashback amount that increases the amount in your wallet beyond Rs. 10,000 will not get credited to your wallet.
  • You will not be able to buy your favorite products online if you have already spent Rs. 10,000 that month.
  • You will not able to use your favorite services like UberBookmyshow, FoodPanda etc.

But why even worry about when you can upgrade your Paytm Wallet to a KYC verified wallet absolutely free of cost and enjoy benefits such asL

  • Add upto Rs. 1,00,000 per month in your wallet
  • Faster processing of Paytm cashbacks
  • Uninterrupted payments at your favorite merchant including UberTaxiForSure, FoodPandaBookmyshow & more.

So follow these 5 simple steps & you can enjoy the freedom of your enhanced Paytm wallet.

  1. Click here 
  2. Download the KYC form as mentioned
  3. Follow the instructions to fill the formPlease note:
    – Your name on form should match with your identify and address proofs
    – Please mentioned your wallet-linked mobile number only
    – Please duly sign the KYC form and copies of documents
  4. Take copies of proof of address and proof of identify (see below the list of RBI approved documents)
  5. Either visit our offices for document verification or select time slot so that our representative can meet you for document pick up and verification

Here’s the list of RBI approved proof of identity and proof of address:

Exclusive ET feature: Alibaba’s Jack Ma & Paytm’s Vijay Shekhar Sharma

Two successful companies founded and lead by two strong leaders with a productive relationship and clear vision. Read the full story on Economic Times on how Paytm with its marketplace model, is disrupting the industry and how Team Paytm will leverage the partnership with Jack Ma and The Alibaba team to move mountains.

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#PaytmKaro & Dineout with us

This post is dedicated to all the foodies among you. Dineout app has now integrated Paytm wallet! You can enjoy now enjoy the advantages of having a table reserved, discounts and additional savings in the form of cashback and loyalty points credited into your Paytm wallets.

Loyalty points can be earned once the user books a table using the Dineout service. By completing simple tasks such as writing reviews, inviting friends and checking-in while at the restaurant through the Dineout app, users earn loyalty points. All these points are redeemable to cash directly into your Paytm wallet. 

Get the maximum benefits out of your Paytm wallet & happy feasting on Dineout! Read the news about it in Business Standard.


Paytm ranks top 10 apps on Android in India

Paytm is in the top 25 installed apps on Android in India (via Economic Times) and with this is at the forefront of all the Indian apps among the list.

There is a long way to go as no Indian app has made it yet to Top 5 list. Number one is a target obviously everyone wants to achieve. We’ll just keep working harder, to take a #MadeInIndia app on top of this chart 😉

Kleiner Perkins #InternetTrends Report 2015: Paytm No 1 mobile wallet in India

Yesterday Mary Meeker and Kleiner Perkins presented their annual Internet Trends report at the Code Conference in Rancho Palos Verdes, Calif. Meeker, a partner at Kleiner Perkins Caufield & Byers touched in her presentation everything from e-commerce as percentage of GDP in various geographies, to regulatory hurdles facing marketplaces. We say it’s an absolutely must read!

One report highlight – India is now leading in the smartphone/Internet growth. India has 232 million Internet users, up 37% in the last year. It added 63 million users only in 2014. Its growth curve mirrors that of the United States a few years ago, and China more recently.

The wallet use is on the rise along with the eCommerce adoption. According to Meeker, Paytm dominates the Indian landscape with 80 million mobile wallets, registering a year-on-year growth of 17 times!

Paytm has risen as the No 1 choice for consumers to transfer money online and via their mobiles. We’ve become the most preferred digital wallet in India as consumers trust us to save their cards and keep their money in their Paytm wallets.

On the basis of the report, what is clear is that even as India becomes the third largest Internet market in the world, the growth is largely driven by mobile. And as a mobile first company Paytm is all set to champion the industry.





Paytm aims to win with its marketplace!

Link Paytm Wallet to your TaxiForSure Account

Starting today your TaxiForSure rides can be paid through Paytm Wallet.

If you do not already have a Paytm Wallet account, you simply have to create one, right on your TaxiForSure app. It will just take a few minutes to set up, and then your TaxiForSure rides will be as smooth as before. And of course, as a Paytm Wallet user, you would have many more benefits to enjoy.

How to link Paytm Wallet to your TaxiForSure Account

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All about Paytm Wallet on TaxiForSure App

You find here all the answers around paying with Paytm on the TaxiForSure app. Please go through them for a smooth experience. And if you still have any questions, feel free to tweet to us @PaytmCare or send an email to

Q: Is my money safe in the Paytm Wallet which I linked on my TaxiForSure App?

Please rest assured that your money is 100% safe. You have deposited it in the Paytm Wallet, not with TaxiForSure. It’s Paytm’s responsibility to make sure that your money is safe. We are an RBI licensed Wallet and your money is protected under an escrow account with a National Bank. This account is continuously under RBI supervision.

Your balance in your Paytm Wallet can be used at Paytm to recharge, pay your bills or shop online at Paytm or at 15,000 merchants online such as Book my Show, Zovi, YepMe, FabFurnish & many more. However if you are still unsatisfied, please write to us at & we will be more than happy to help with transferring your money to your bank account.

Adding Paytm Wallet to your TaxiForSure App

Q: I have a Paytm Wallet Account already. Now what?

You simply need to follow these steps below to link your existing Paytm wallet to your TaxiForSure App. Go to ‘Payments’ option in your TaxiForSure app, click on ‘Link/Create a Paytm wallet’. You’ll get an OTP code sent from Paytm on your registered mobile number, which has to be the same as for your TaxiforSure app. Enter the OTP code and click on ‘Verify’.

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