If you’re on Facebook, then you must have recently come across the below mentioned notification on your Facebook account. If you’re wondering what “Free Basics” is about, its a hindrance to the concept of Net Neutrality in India.
To those who are not aware what is Net Neutrality all about, we have a very simple and easy to understand definition of it;
“The principle that Internet service providers should enable access to all content and applications regardless of the source, and without favouring or blocking particular products or websites.”
What does that mean? How important is Net Neutrality for all of us?
Net Neutrality protects our right to an open internet which is vital for communicating freely online. Net Neutrality is crucial for small business owners, startups & entrepreneurs. If we allow any single entity to enforce their own guidelines on how we should communicate online, then it will mean an end to the budding startup ecosystem in India.
For example, currently you have a standard data package and use it to access all the content at the same speed, irrespective of whether it’s a video streaming website or a news portal. Open internet is just like using electricity, where you don’t get charged differently similar to how the unit price of electricity for a kitchen appliance from two different brands will be same.
Had Net Neutrality not been there? Google and Twitter as we see them today, wouldn’t have seen daylight. For internet/tech startups, preserving net neutrality is of utmost importance.
Being an emerging Indian startup, we at Paytm have decided to go a step further and inform our users about this danger staring at us. So from today, the moment you complete a transaction on Paytm, you will be automatically directed to a page asking to support Net Neutrality. #PaytmKaro & save the net!