Know All About #ProjectPokhran

The financial market is going to be taken by storm soon. Internally codenamed ‘Project Pokhran’, Paytm Payments Bank launches soon.

Hiring is full steam ahead for the Payments Bank team which currently comprises 20-25 people. Consulting majors like EY, McKinsey & Co are assisting us in the roll out.

With Paytm Payments Bank, we are well on our way to becoming a unique Indian brand, this will be a massive leap in the direction of becoming India’s largest internet conglomerate.

That day is not far, when our users can sort out their mutual funds & insurance related problem with Paytm.

Read about Project Pokhran in more detail here!

Paytm – #Throwback 2015

The end of the year usually calls for some reminiscing, reflecting & introspection. Everyone echoes in how fast the year went by. To say that we’ve had an eventful one, is an understatement. We take this opportunity to thank each and every one of our users and fans for the unending love and support they’ve shown us.

This throwback of sorts, is dedicated to all of you. Your love outgrew us, and we love you right back. Here’s taking a bow:

  • Alibaba backs us – Our 2015 started with a bang, Alibaba & Alipay invested in One97 for supporting the growth of mobile payment & mcommerce platform in India.
  • Our first ever TVC: A new wave. The new way of life. Paytm. Our first ever TVC went live! ‘Paytm Karo’ became the new hummable song. Addictive to the last note, showcasing every which way that Paytm was being used in real life situations. 
  • Introducing the trendy, new verb online, #PaytmKaro: There was no doubt in our mind that this would be the new verb on everyone’s tongue. Any and every exchange or transaction of online money would be referred to as – Paytm kiya! A friend lending money to another would say – Paytm kar raha hu. It caught on virally! And the #PaytmKaro chronicles continue… 🙂
  • 100 M Paytm Wallets: Milestone of the highest order! This kind of unprecedented growth gave wings to our ambitions and our reach to do and achieve more. Can’t thank our users enough for believing in us and adopting this brand new, easy way of transacting! Paying for food delivery, recharging your mobiles and DTH, paying your bills, didn’t just become easy but became fun too!
  • Cashfree Nation: With the reach of more than a 100 M Paytm wallets, we ushered in the era of a cash-free nation. We continue to work towards a nation free of cash, where just one app is used for all financial transactions and every rupee is accounted for.
  • Offline Payments Launched: Pizza Hut was the first ever to start accepting Paytm wallet payments at their physical store! And then there was no looking back. From small shop owners to Cafe Coffee Day, Vango and Costa Coffee, everyone opened their doors to adopting Paytm as THE way to accept payments from consumers.
  • #RechargeLove: Our V-day campaign for all the love birds out there was a big hit. Some of the poignant moments came from users who shared pics of their Dads and siblings as their Valentine’s partners-in-crime. We loved it! We gave you back the coolest V-day gifts in the form of sketches of the pics you’d shared with us.
  • Payments Bank License – This milestone will go a long way in bolstering Paytm’s vision of financial inclusion in India. The license equips us to give interest to our users for keeping money in their wallets and will boost our business model even further by successfully integrating “Buy and Pay”.
  • 50k Twitter followers: And so many more to go. But this was one milestone that we celebrated. Waiting for 100k now!
  • CSR Efforts: Nepal & Chennai – Team Paytm rose to the occasion to do their bit when the earthquake tore apart Nepal and floods hit Chennai. Nepal received aid in the form of donations on our platform from our users which were met rupee to rupee by us. Chennai was aided in the form of free mobile recharges to & fro Chennai numbers for Rs. 30 each.
  • 4 year association with India Cricket (BCCI): Everyone in India loves cricket and so do we! We became the official title sponsors for all the national/international matches to be held in India till 2019. Chalo #PaytmSeStadium is how we kickstarted this awesome sponsorship – one lucky shopper got to receive their item from an Indian cricketer, in every match!
  • Mumbai Metro Tie Up: For the Mumbaikars, who travel by Mumbai Metro daily, we made metro card recharges easy. We got them to say goodbye to queues, now they can recharge their metro cards straight from their Paytm Wallets. 
  • 2 hour express delivery of smartphones – We collaborated with The Mobile Store to deliver your brand new smartphones to you within two hours of placing your order with us, proving that we’re all about the speed! 🙂
  • Tie up with IRCTC for e-catering Payments – We just made your train journey more enjoyable. Now, you can book your train meal via Paytm. Read in detail here
  • Official partner for Mumbai Indians in the IPL: Privilege and honour for us, and so much fun we had with this one! The contests, the tickets and cashback giveaways, the excitement of the matches, receiving pics from all the winners of themselves enjoying the matches live at Wankhede Stadium! The icing on the cake – when Mumbai Indians won the cup!
  • NDTV channel partnership: We recently entered into a first of it’s kind channel partnership with NDTV, one of the most reputed News channels in India. 

  • Dilwale offer – For our love of Bollywood. We introduced the promo code DILWALE for our users, where they can recharge Mobile/DTH for Rs 500 & get Rs 100 cashback!

Standing at the brink of bidding adieu to a fantastic 2015, we take a page out of Robert Frost’s book:

“But we have promises to keep, and miles to go before we sleep”

Cheers to a brighter, more awesome 2016! Happy New Year all of you!

Meet the Geek Gods who keep Paytm fault proof

We know everyone’s been wondering who Team Paytm – Canada is and what Paytm Labs is all about. We bring to you, insight into what these geniuses are upto!

To prevent faults, you have to be one step ahead of the fault scenario. Especially, in systems like ours which generates millions of transactions every day leading to terabytes of data. This very job is very critical for our success and protection of our customer’s interests.

Many of you might not be aware that we have a team of data scientists in Toronto (Canada), sitting thousands of miles away from our Indian HQ, which is responsible for keeping our systems crack proof in addition to playing a key role in identifying revenue opportunities.

This team is known by the name – Paytm Labs (You can check them out here or follow them on twitter). It comprises of big data experts from all over the globe.

Our biggest priority is to stay ahead of crisis scenarios. One of our team members, Armando Benitez (previously with CERN) dives daily into the data streams and keeps a check on the fraudsters. He is a nuclear scientist and has done extensive studies on exotic particles.

One of our data engineers, Hansa Konzel, works alongside Armando, works on optimizing the ad targeting on the app. Hansa holds a masters in geophysics and belongs to Czech republic.

Do visit Paytmlabs website to know more about the team. You can also read about them in detail here!

Time to go all out & save the net

If you’re on Facebook, then you must have recently come across the below mentioned notification on your Facebook account. If you’re wondering what “Free Basics” is about, its a hindrance to the concept of Net Neutrality in India.


To those who are not aware what is Net Neutrality all about, we have a very simple and easy to understand definition of it;

“The principle that Internet service providers should enable access to all content and applications regardless of the source, and without favouring or blocking particular products or websites.”

What does that mean? How important is Net Neutrality for all of us?

Net Neutrality protects our right to an open internet which is vital for communicating freely online. Net Neutrality is crucial for small business owners, startups & entrepreneurs. If we allow any single entity to enforce their own guidelines on how we should communicate online, then it will mean an end to the budding startup ecosystem in India.

For example, currently you have a standard data package and use it to access all the content at the same speed, irrespective of whether it’s a video streaming website or a news portal. Open internet is just like using electricity, where you don’t get charged differently similar to how the unit price of electricity for a kitchen appliance from two different brands will be same.

Had Net Neutrality not been there? Google and Twitter as we see them today, wouldn’t have seen daylight. For internet/tech startups, preserving net neutrality is of utmost importance.


Being an emerging Indian startup, we at Paytm have decided to go a step further and inform our users about this danger staring at us. So from today, the moment you complete a transaction on Paytm, you will be automatically directed to a page asking to support Net Neutrality.  #PaytmKaro & save the net!


No More Hunger Pangs On The Train

We’ve taken care of those hunger pangs for you when you’re traveling via train. How?

Our tie up with IRCTC’s e-catering now allows you to book your meals on the go! 1516 trains without pantry cars will now have meals booked by you via Paytm. This is in addition to booking your train tickets via Paytm Wallet on IRCTC.

Major relief for those who travel via train often! We’re keen to bring the Paytm experience to all users across platforms, in every walk of life. Let’s go cashless! Click here to read about it in detail.

Happy eating & #PaytmKaro



Vijay Shekhar Sharma’s Reddit AMA is Revolution Causing Stuff!

Honest, Interesting & Insightful – That was how the first Reddit AMA of our Founder, Mr. Vijay Shekhar Sharma went off. Vijay answered questions ranging from sharing learnings, to his entrepreneurial journey, to what lies ahead for Paytm.


Of all the questions received in the one hour long AMA session, we missed one. Thankfully, we noticed it later on in an email, and now that one question will be acting as a stepping stone to a revolution which is one-of-its-kind!

This was the question;


The team from got in touch with us via mail and we’re proud to announce that Paytm is now going sponsor 1000 RTI’s. Because, we know one must fight when it comes to rights.

One must fight when it comes to rights, and we are proud to join in.

— Paytm (@Paytm) December 8, 2015

Vijay’s participation in the Reddit AMA not only gave us a chance to be a part of this noble initiative, but also gave us an insight into what the end user thinks of us and what they expect from us.

Check out some really interesting excerpts from Vijay’s Reddit AMA;

The best advice for someone who wants to start something of their own;


Why Vijay Shekhar thinks Jack Ma is so special;


Paytm’s top three priorities at the moment 🙂


To read the entire Reddit AMA thread, you can visit this page!

Acquiring – Taking our O2O presence to the next level

At Paytm, O2O (Online to Offline) is a key focus area for us and we’ve just taken the next step to further strengthen our presence in the local and home service market.

We’ve acquired, it is a platform that provides local services and connects professionals with customers looking to avail services such as dance teachers, yoga instructors and many others. Currently, the company offers over 100 categories of local services.

The founding team of comprising Mr. Lomesh Dutta and Mr. Sunil Goyal will be joining Paytm as Vice presidents.

This buyout will definitely help us to get going into O2O space.

We’re excited to add more to our bouquet of services to help make life easier for you every step of the way. One transaction at a time. Till then, #PaytmKaro.

First-Of-Its-Kind partnership with ICICI Bank

In a first-of-its-kind partnership with ICICI Bank, we’re going to launch virtual prepaid cards which will give our users access to their Paytm Wallet both online and offline.

This partnership will also allow our customers to top up their digital wallets at any ICICI Bank, using cash or cheques. It will be a 16 digit Paytm-ICICI co-branded prepaid card which can be used at all the retail joints accepting VISA, MasterCard and Rupay.

This is a one of its kind partnership between an Indian consumer internet company & the country’s leading banking group and we’re also considering offering this new virtual card to customers through a new payment bank that will begin operations next year.

Read more about this development here!


Paytm CEO Vijay Shekhar Sharma joins board of “Little”, a local discovery app!

Mr. Vijay Shekhar Sharma (Founder & CEO, Paytm) along with Mr. Alok Goel from SAIF Partners has joined Little as a board member. For those not in the know, Little is a local discovery app based out of Bangalore. It started operations three months ago and currently offers 30,000 deals from over 10,000 merchants.

Little App has more than 500,000 users who get access to last minute deals on restaurants, movies, hotels, salons & others, spread across 11 cities.

The founding team is totally kicked about having Vijay on its board; this will help them crack the customer acquisition puzzle, and this association with Paytm will also help them to sort out the payments process and preference level.

Read more about this development in detail here




Stay Safe Chennai

Chennai is braving a storm right now and we salute the spirit of everyone who is doing their bit to rescue people out there! The gravity of the situation can be understood by some of these glaring examples:

  • All flights to & fro Chennai have been suspended
  • The Hindu, a massive print publication, has for the first time not published an issue today, since 1878.

Amidst these unfortunate floods, we know how staying connected with your friends/family becomes priority. One helping hand can make a difference. This is a little something from us to you, Chennai:

If you would like to recharge anyone’s mobile number so that they can remain connected during this tough time, please call us at 18001030033 and share the mobile number.

We will recharge it with Rs.30 worth of talk-time, free of cost.

We also came across these heart warming tweets, on how people are doing their bit to help via Paytm!

Those who wish to extend support independently on social media, please use the following hashtags on twitter: #ChennaiFloods and / or #ChennaiRains.

Kindly Note;

1. This is only applicable for Chennai numbers;

2. Can be availed only once per number;

3. Due to overwhelming response, we will need 2 hours to process the request;

4. Certain mobile operators are unstable, which is beyond our control.

You could also check out this link to know full details about emergency contacts & rescue initiatives being done in the region.

Stay safe and #StayCharged, Chennai!