We’re excited to tie up with InMobi, the world’s most powerful mobile advertising platform, in a multi level partnership with an aspiration to turbo charge the mobile commerce ecosystem.
Seeing Paytm grow to 100 million users blows our mind and yet, it’s only the beginning. Our aspirations are much bigger. Joining hands with InMobi combines the power of m-commerce with d-commerce (discovery commerce) in a big way.
So what’s (in it) new for you, you ask?
Unmatched user reach for Paytm sellers
As sellers on our Paytm marketplace you will now have reach to an extended universe of 120 million mobile internet users on InMobi’s Miip d-commerce platform. While earlier you were able to sell only to our Paytm universe, you can now increase your business manifold by reaching out to the entire mobile internet community in India. Our partnership will power billions of d-commerce sessions, thus exponentially increasing the reach of the combined platform. We know that access to a wide market and a user-friendly payment solution are the two most critical elements for you to increase your business. Our association with InMobi will provide exactly this solution to you.
Buy buttons powered by Paytm Wallet on Miip platform
Our Paytm Wallet will enable seamless checkouts on the Miip zone in more than thousands of apps. It ensures that sellers have higher sales conversions as the Paytm Wallet (with over 100 million users) is optimized to ensure minimum payment failures and provide higher convenience for mobile payments.
Digital store powered on Paym App
Our app users get access to latest apps & games on their smartphones through the Paytm App powered by InMobi’s Miip platform. All the apps and games you’ll see on the store are free to install and can be easily downloaded from Google Play or the Apple App Store. This digital store will also offer you in the future music and video content directly from the Paytm App.
How cool is that?!
Get more details of the news on Economic Times.