Bharat Gas goes cashless with Paytm. How do you like the smell of that cooking?

Paytm Bharat GasBharat Gas subscribers can now go cashless with the Paytm QR Code. While select dealerships allowed online payments earlier, subscribers can now choose to pay at their doorstep.

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The Paytm KYC Process is now instant and fully digital

Paytm_AadhareKYCToday, we are incredibly excited to launch a new service that will make signing up for KYC easier, instant and 100% paperless. It’s called the Aadhaar-based eKYC (E-Know Your Customer) process.

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Keep the good stuff going with a simple Paytm Account

Paytm Account loginYou can link your Paytm Wallet to third party apps in a few easy clicks. This allows instant cashless payments via the Paytm Wallet. Take Uber for example.

  1. Open the Uber app, and select the ‘Profile’ icon on the top-left of the screen.
  2. Click on ‘Payment’ & you will get a list of all the available payment options.
  3. Tap on the add new card icon on the top-right of the screen.
  4. Select ‘Paytm Wallet’ from the list of payment options, and tap ‘Continue’.
  5. You will receive an OTP (One Time Password) on your registered mobile number. Simply enter the OTP and tap on Verify.
  6. Your Paytm wallet will be successfully linked & you will be able to see your balance. You can even add money in your Paytm wallet from there.

Managing apps linked to your Paytm Wallet is also easy.Paytm Wallet

Increase your Paytm wallet-spending limit to Rs. 1 Lac, Free of cost!

Do you know, RBI guidelines only allow total add money of Rs. 10,000 per month for non-KYC verified wallet users. However, you can increase this to Rs. 1 Lac by following a simple verification process. Apart from increased spending limit, KYC verified users also enjoy a host of other benefits.

Awesome, what are the benefits?


Great. What do I do?

  1. Click here to apply
  2. Select whether you want to schedule an appointment or walk-in to nearest KYC center for faster verification
  3. If you want to schedule an appointment, provide your address. If you want to come to our KYC centers, then please carry ONE of your original documents as mentioned below. You will have to fill in KYC form, which will be available at our walk-in centers
  4. Please keep handy RBI approved documents for verification.

Following is the RBI approved list of documents


Optional: If you want to spend more than Rs. 50,000 in a single transaction, submit a copy of your PAN card in addition to the above documents

Office timings: Visit us anytime between 10 AM and 5 PM on working days. Please carry originals of the above mentioned documents for verification along with two passport size photos.

Below is the list of KYC walk-in locations for our customers:

Priyanka More One97 Communications Ltd,

IV Floor, Enterprise Centre, Domestic Airport,Next to Orchid Hotel, Vile Parle East, Mumbai-400 099

Soumya Majumder One97 Communications Ltd,

6th FLoor, Eco Station, BP 07,Salt Lake, Sector-5, Kolkata-700091

Nitesh Singh One97 Communications Ltd,

144/533, 2nd floor, 22nd Main, Above HDFC Bank, 150 ft Ring Road, HSR Layout, 1st Sector (Agara), Bangalore-560102

Preethi R One97 Communications Ltd,

No.33, 2nd Floor, Balammal Building, Burkit Road, T. Nagar, Chennai-600017

Gaurav Sharma One97 Communications Ltd,

F-1 Sector-6, Noida, Uttar Pradesh-201301

Elluru Manikanta One97 Communications Limited

1st floor Koneru Building, 2-4-140 to 146/5,Ramgopalpet, Secunderabad Hyderabad-500003


When Digital met Natural: Bringing Paytm’s Digital Wallet to the Himalayas

The elderly Bakery owner’s wrinkled face lit up with wondrous excitement. He had received the payment due for those heavenly muesli cookies at the touch of a button.

Paytm had finally arrived in Leh.


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Now book your Renault KWID on Paytm

We have partnered with Renault India to enable online & offline bookings of their latest hatchback Renault KWID.

Renault KWID is one of the biggest launches in the Indian automobile industry given its design, efficiency and pricing. All variants of the fast-selling car will be available for booking on Paytm in the Delhi-NCR area at the onset. Going forward, Paytm and Renault will extend this partnership at a pan-India level with other models of the brand also available for booking on the platform.

Book the car now. Renault trusted dealer, as per your location will contact you for on-road documentation and complete payment, post which the car will be delivered.

Paytm’s response to TRAI Consultation Paper on “Free Data” for Internet usage

Incentives to promote usage of internet are welcome. However, they should not directly or indirectly violate one of the core principles of net neutrality – “The cost of access must be the same for all sites: there must be No Discriminatory Pricing for data services.”

If award is provided in the form of free data then Telecom Service Providers (TSPs) have an undue advantage compared to others. Award in the form of free data can be used to replicate the effect of zero cost of access for selected sites, an outcome which is against the principle of Net Neutrality.

Following illustrates two cases –

A. Free Data as an incentive:

1. User visits a TSP-specified site. User’s data pack gets utilized. Immediately, user gets free data equivalent to the data spent by her for accessing that site.

2. As a result, consumer does not consume her data pack for accessing TSP specified website.

B. Zero cost access to selected sites:

1. User vists a TSP-specified site. No data is consumed from the user’s data pack since access to that website is not ‘metered’

2. As a result, consumer does not consume her data pack for accessing TSP specified website.

It is evident that the net effect in both forms is exactly the same & not desirable.

The counter-argument is that all sites have the option to provide free data. This argument misses the point that a vast majority of sites are not producers of data and they need to purchase data from the user’s TSP.

Take an example of two companies offering similar service– Company A is TSP and Company B is a standalone site. Both wants to promote use of internet and incentivise users for accessing their sites. The user has a data connection from Company A.

Company A (TSP) provides free data of 1 MB to the user for accessing its site. Company B (not a TSP) also decides to provide 1 MB of data to the user. To provide such an award, company B will have to purchase data of 1 MB from company A. There are three main problems in such an award mechanism –

1. Cost implications are hugely different for company A and company B for providing same award –

a. Company A is a producer of data and hence incurs a very low incremental cost in providing an award of 1 MB of data.

b. On the other hand, company B needs to purchase 1 MB of data from company A which will definitely cost much more than the incremental cost incurred by company A in producing 1 MB of data.

2. Company B is completely dependent on company A for providing such an incentive. Company A can very well price data in a way that it is prohibitely expensive for company B to compete in giving such an award.

3. When Company B pays company A for the data, the transaction attracts a number of taxes. However, when company A as a data producer provides free data to its consumer, the tax levy does not occur – making the arrangement unequal.

Another argument is that there are multiple TSPs and a non TSP company can buy data from any TSP. Market dynamics will ensure level playing field. This argument is flawed because it misses the point that a non TSP company needs to necessarily purchase data from TSP of its user only. A user of TSP X cannot be provided free data of TSP Y.

Having a neutral awards platform can not solve this problem as it can not bridge the difference in the total cost of data for a TSP and a non TSP company.

The only solution can be restricting award mechanism to a neutral currency. We wish to propose cash as an incentive mechanism because it is the most neutral currency.

Everything You Wanted To Know About The All New Paytm Ad!



Given the overwhelming response we’ve received for our new Paytm ad, we thought of sharing with you some interesting information to read – why we chose to do it, some inside stories on what went into making the ad & how we took it to the market.

Read on to find out the details on what made our new ad one of the most loved ones.

We decided on developing a campaign at a time when our company is making rapid strides towards simplifying the lives of millions of Indians – from helping them pay their electricity bills to transferring money to their loved ones in a jiffy. From easy, fast, hassle-free payments at Kirana shops to payment in Autos/Taxis.

No headaches. No long lines, no red-tape.  Nothing.

Just pure unadulterated convenience.

Pure power in your hands.

With Paytm at your side.

In short, help India become more self reliant & Cash-Free.

This was the starting point of the making of our TV ad. To do justice to this vision.

We believe that our product truly enriches people’s lives & so we strongly felt that the communication that is delivered in the ad should be similar – one that appeals to the heart, not just the head. And so all the situations in the ad are ones that people can easily “connect to”. The ad is high on emotions and the delivery is warm.


You can see this in the smile of the boy who receives money from his bua or the joy the old couple get when they instantly book the next show movie tickets.

Kudos to Pushpendra Misra (Film Director@Flying Saucer) and Kapil Batra (Creative lead @ Mccann) as both drew upon their vast experience and skill to make an ad that has proved to be endearing, meaningful and impactful.

However, the making of film wasn’t so easy. For instance, there is a scene in the Electricity Bill sequence where we wanted  the Mother (character)  to shake her head (after receiving Cashback from Paytm) the way her  teenage son does while   listening to music. She gave a number of  takes, but all in vain – as she couldn’t really head bang:)  Eventually the script had to be modified on the spot.

Another interesting situation occurred during  the Auto sequence  where the production house forgot to shoot the fare meter of the auto (a critical part of the situation for viewers to easily interpret the scene)! And we realised it only a day later. Production house had to create a new  set next day just to take that missing shot.

Another technicality that was managed well was for the Petrol Pump situation. As per PESO norms, you cannot show the use of a mobile phone next to the pump. So during the time of shoot, we took due care that there was more than the prescribed distance between the bike & the petrol nozzle. If you look carefully, you will see that we have  not shown any mobile phone when petrol is being filled in the bike fuel tank. And in the subsequent scene, where you see the guy holding the phone, there is considerable distance between him & the pump. A smart shot!

Also integral to the advertisement is the beautiful jingle that runs behind. You hear it once and you become a fan of it forever. It’s delicate, soothing and addictive.

The credit goes to Jasleen Royal, our young 24 year old  celebrity singer/songwriter who interpreted the requirement of music really well and delivered a tune that everyone today is a fan of.


The campaign was designed by the New Delhi team of McCann Erickson. Their approach was simple – which was to look for a simple expression that encapsulated the convenience aspects of Paytm app. All of us  brain stormed for a solution to making everyday payments easier in our busy lives and zeroed down on the “Paytm Karo”. The expression is in sync with today’s way of life. It’s about eliminating the hassles of payments.

The ad also tackles a new concept  that has not been addressed before – the Paytm QR code. This is a revolutionary new idea. The Paytm QR code makes payments incredibly easy – in just a matter of 4-5 seconds. If a platform gives the convenience of recharging one’s  phones to booking movie tickets and paying electricity bills, then who wouldn’t want to #PaytmKaro?

A communication that was designed to be simple and engaging has eventually become part of popular culture. We’ve achieved in creating a relatable advertisement – one that’s more life-like and brings smiles to the viewer every time she sees it.

Maybe this is why the ad has been viewed more than 10 Million times on social media & drawn a hugely positive response.

We thank you for your support.

You make us who we are.

A New Ground for Course Registrations


Paytm gives you the ease to register for a course in a short & simple process.

You can now pay your registration fee in a few swipes via Paytm for educational institutions across India. These include formal education programs like the BBA, MBA, PGDM, certification courses like Digital Marketing, Big Data Hadoop, Oracle and even entrance coaching courses like GMAT, GRE, TOEFL etc.


  • Pay per your convenience
  • Exhaustive list of education institutes
  • Save time and energy
  • Hassle-free process

Let’s walk you through these steps:








Please note that post registration, the formalities of starting your selected course depend on the course provider’s or the institute’s requirements.

Have questions? Feel free to write us at, we love to hear from you.

School & College Fee Payment Made Easy

Tensed about late charges over your school or college fee submission? Well, now you have an o1st-Screen_Fee-Paymentption to pay your college fee, your child’s school fee or any other education related fee in India, with the touch of a button.


  • Pay the fee anywhere, anytime
  • Get notifications prior to payment due date
  • Avoid late fee charges
  • And above all, you save time

Paytm gives you the convenience to pay your fee without any hassles, in a few clicks. Here’s how:







Have questions? Feel free to write us at, we love to hear from you.