E-Commerce: A seller’s paradise? Think again
Ever so often one hears the passionate refrain ‘I’ve been cheated on an E-Commerce site & will complain everywhere about this bad buying experience.”
No one likes to get shortchanged. Period.
And we know that customers express themselves widely on social platforms. And in doing so, may end up painting the company, the seller, the experience, the logistics arm, the local courier guy – all of it with the same “I got a terrible deal” paintbrush.
But, What about the seller, we ask?
Have we ever spared a moment for him/her?
Let’s do exactly that right now.
Because without them, there would really be no online marketplace, no endless variety of products, no good deals.
We must remember that sellers are human, too. They are just like you & me. They try very hard to ensure our exacting demands are met with a timely, high-on-quality delivery 24x7x365 days (weekends, included). They have to be, if they have to succeed in the sea of millions of other sellers amidst such fierce competition.
They do their job with dignity.
And inspite of this, they get shortchanged too.
There are numerous instances across e-commerce companies where the seller has to bear the brunt of a customer’s ire, where a seller dutifully couriers the right ‘brand new product’ to the customer & gets an ‘old used’ one back under the pretext of a return. Or sometimes, even empty boxes! In cases where there is a dispute, the benefit of doubt almost always goes to the customer, where the seller gets penalized financially as well as on social media.
And yet, he brushes this aside & gets back to doing what he/she knows best – to serve with quality & deliver on time.
Paytm would like to raise a toast this very vital cog in the wheel: Cheers to the seller!
And we would hope that we give them the respect that they deserve, for the integrity & professionalism that they show all year round, round the clock, for you & for me.