India is in the midst of a digital transformation with a proliferation of smartphones, increasing internet penetration, and a young population. At a time when the country is taking strides towards becoming a trillion-dollar digital economy, there is a greater need to make people aware of online safety and cyber hygiene. We have collaborated with the Ministry of Electronics and Information Technology (MeitY) for the ‘Stay Safe Online’ Campaign during India’s presidency of the Group of 20 (G20) intergovernmental forum.
G20-Stay Safe Online Campaign (www.mygov.in/staysafeonline) is aimed at creating awareness among citizens about online safety as more and more people are rapidly adopting digital payments. The focus of the campaign is to promote cyber hygiene by educating them about online risk & safety measures. This campaign is in line with many such initiatives taken by Paytm and MeitY to sensitise users on online safety amid a greater usage of social media and digital payments.
Technological development in India is advancing exponentially with innovations like artificial intelligence, the Internet of things, augmented reality, and metaverse evolving and becoming a part of our daily activities. This collaboration will support and equip the existing internet users and will also be beneficial for the rapidly increasing new internet users in India.
G20-Stay Safe Online Campaign campaign will be carried out in multiple languages to reach a wider audience. As a champion of digital payments, our collaboration with this campaign will help in its better outreach.
The resources under the G20-Stay Safe Online Campaign will cover themes such as tackling online frauds, reporting harmful content, tips to Stay Safe Online, and organizing National level competitions to inculcate cyber hygiene practices among internet users as part of the Campaign & participate at https://www.staysafeonline.in/competitions.
As the pioneer of mobile payments, Paytm has empowered citizens with a wide range of digital payments and financial services, thus driving financial inclusion in the country. Our fraud-to-sales ratios are one of the lowest in the industry. With innovative technology-led products and services, we have also been actively educating our users about cyber security to ensure their safety online. In fact, our revolutionary IoT device, Paytm Soundbox has been a boon for visually challenged merchants. Its real-time audio alerts help these merchants keep a track of all payments.
As part of the collaboration, we will share creatives, posters, banners, and videos with MeitY’s MyGov Citizen Engagement Platform to amplify the dissemination of safe digital payments and conduct awareness programmes on cyber safety.
We also offer safe and secure money transfers. With UPI emerging as the most popular mode of mobile payments, our blogs on secure UPI transactions while its support section on the website lists out safe ways through which money transfers can be done. We also launched Paytm Payment Protect, an insurance cover to safeguard UPI payments.