We are excited to announce that Paytm, a pioneer of mobile payment, QR and Soundbox, has won two major accolades at the E4M’s Indian Digital Marketing Awards (IDMA) 2024 held on July 19, 2024, in Mumbai. Paytm Pocket Soundbox bagged ‘Gold’ in the Best Digital Innovation category, while our Freedom Festival Campaign won ‘Silver’ in the Most Effective App for Consumer category.
These awards acknowledged Paytm’s innovative contributions, showcasing our groundbreaking products and pioneering advancements in artificial intelligence (AI) within the marketing technology domain.
The 15th edition of the IDMA honoured outstanding work in the digital media space, recognising efforts in the internet, mobile, gaming, social media, and the blogosphere.
Paytm Pocket Soundbox, launched in July 2023, is a revolutionary addition to our Soundbox series, specifically designed for mobile merchants like cab and auto drivers, hawkers, and delivery agents. This compact device, no larger than a debit card, facilitates secure and easy mobile payments, providing merchants with the convenience of accepting payments on the go.
The device offers instant audio confirmation for payments in 11 regional languages, including English, Hindi, Tamil, Telugu, Kannada, Marathi, Malayalam among others, and enhances user and merchant experience.
Our Freedom Festival Campaign was seamlessly integrated with Independence Day events and festivities across the nation. As leaders in mobile payments and QR technology, we continuously strive to deliver the best user experience through our app. The ‘Freedom Festival’ theme was chosen to commemorate India’s iconic moments and celebrate the spirit of independence, emphasising on patriotism, and progress.
We have revolutionised the way merchants conduct business, making it easier and more convenient for them to embrace a cashless future. We take immense pride in developing products and services that enrich and empower people’s lives daily.
