Paytm Travel wins FE’s BrandWagon MarTech Awards 2024 for ‘Free Flight Tickets to Ayodhya’ campaign

byPreeti VermaMay 20, 2024

We are excited to share that our ‘Free Flight Tickets to Ayodhya’ campaign has been recognised in the ‘Use of MarTech for Social Media Marketing’ category at the Financial Express BrandWagon MarTech Awards 2024 on May 17, 2024 in New Delhi. 

The inaugural edition of the Financial Express’ BrandWagon MarTech Awards 2024 aimed to recognise outstanding achievements in the rapidly growing marketing segment. Being acknowledged for our efforts in these categories further validates our commitment to fostering innovation and excellence while maintaining responsible business practices.

The awards specifically acknowledge Paytm’s outstanding contributions and groundbreaking advancements in the realm of travel. It also reflects our constant efforts in making a difference by successfully creating a new benchmark with our technology disruption. To witness the grandeur of the Ram Temple in Uttar Pradesh, we planned the ‘Free Flight Tickets to Ayodhya’ campaign for pilgrims visiting Ayodhya.

Being at the forefront of mobile payments and QR technology, we continue to bring the best user experience for travel bookings through our app. Elevating the travel experience, our products such as Free Cancellation, Booking for Female, Easy Booking process, Best Price Guarantee, Live Bus tracking, etc. are quite popular among our users. Our Free Cancellation for train tickets feature offers the lowest premium on booking through our app. It also offers an instant full refund on the source account without having to state the reason for the cancellation. 

With Artificial Intelligence-powered capabilities, we are also delivering hyper-personalised recommendations and dynamic pricing to offer a world-class experience to our users in partnership with Amadeus. Through this, our users are gaining access to a vast inventory of global flight options, making it easier for them to find the best deals and book flights to destinations around the world, all within our app. It also provides our users with seamless access to diverse travel content, including Global Distribution Systems, Low-Cost Carriers, hotels, and more.

We express our gratitude for recognising our efforts and achievements. These accolades serve as milestones in our journey toward shaping the future of travel, and we remain dedicated to upholding our commitment to excellence in the industry.

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