Maha Kumbh 2025, the world’s largest spiritual and cultural gathering, is just around the corner, and we at Paytm are proud to play an integral role in making this grand event even more memorable. With millions of pilgrims expected to travel to Prayagraj, we are bringing our innovative digital payment solutions and exclusive offers to the event, ensuring a seamless and convenient experience for everyone involved.
Launching ‘Bhavya Mahakumbh QR’: A Tribute to Spiritual Significance
As a tribute to the cultural and spiritual importance of Maha Kumbh, we have launched the ‘Bhavya Mahakumbh QR,’ specially designed for the event. This unique QR code enables merchants to offer seamless digital payment acceptance, ensuring that everyone—from small vendors to large establishments—can participate in the cashless economy. This initiative reflects our commitment to empowering pilgrims and merchants with innovative payment solutions.
Deploying Iconic Soundbox and Card Machines Across the Mela
For the first time, pilgrims at Maha Kumbh can seamlessly pay for parking, eateries, daily commutes, experiences, and travel arrangements using Paytm UPI, UPI Lite, and card payments. Additionally, they can link their Rupay Credit Card on the Paytm app to make card payments directly through their phones while on the move. This initiative simplifies transactions, reduces reliance on cash, and enhances the pilgrimage experience by making payments easier and more convenient.
Introducing ‘Suraksha aur Suvidha ka Mahasangam’ Campaign
To celebrate the spirit of Maha Kumbh, we have rolled out a special campaign, ‘Suraksha aur Suvidha ka Mahasangam.’ This exclusive initiative offers pilgrims the chance to win Paytm Gold worth ₹1 crore and lakhs of cashback every day. Pilgrims can participate in a daily lucky draw, with winners’ names announced on the Paytm app, making the journey not just spiritual but also rewarding.
Our Gratitude to Those Behind Maha Kumbh
Maha Kumbh is a monumental occasion that unites crores of people in faith and devotion. We extend our heartfelt gratitude to the government, the Prayagraj Mela Authority, and the local administration for their extraordinary efforts in organizing this event with such grandeur. Their dedication has ensured a smooth and enriching experience for all pilgrims. We are also deeply moved by the warmth and support of the merchants and the city in embracing digital payments, enabling us to contribute meaningfully to this historic gathering.
