Paytm Partners With CaratLane to Offer Jewellery Across Categories, Enables Purchases Using Paytm Digital Gold

Gold has always held a special place in India, whether it is bought for everyday wear, gifting, weddings or festive occasions. We have now launched jewellery on Paytm in partnership with CaratLane, India’s leading omnichannel jewellery brand and a wholly owned subsidiary of Titan Company Limited, enabling accumulated Paytm Digital Gold to be used towards jewellery purchases.

The partnership brings CaratLane designs across rings, earrings, pendants, necklaces, bangles and bracelets, among others, to the Paytm app. From everyday jewellery and gifting to weddings, festivals and special occasions, jewellery can be purchased using Paytm UPI, credit or debit cards, net banking and other available payment options. Paytm Digital Gold can also be used towards the purchase, with any remaining amount payable separately.

CaratLane Jewellery Across Categories and Price Points

CaratLane designs across multiple categories and price points are available through the partnership. Pricing, including applicable making charges and GST, is shown before purchase, providing clarity on the total payable amount.

The partnership combines our payments and digital gold capabilities with CaratLane’s jewellery expertise and fulfilment network. It creates an integrated jewellery purchase journey while adding a new commerce use case for Paytm Digital Gold and an additional digital distribution channel for CaratLane.

Using Paytm Digital Gold for Jewellery Purchases

Accumulated Paytm Digital Gold can now be used towards CaratLane jewellery purchases. Customers can redeem available Paytm Gold towards the purchase and pay any remaining amount separately through other available payment options.

“We are introducing jewellery shopping on Paytm with CaratLane to extend Paytm Digital Gold from saving to jewellery purchases. Gold has always held a special place in India, and accumulated Paytm Digital Gold can now be used towards CaratLane jewellery, with a wide choice of designs across price points and the flexibility to pay the balance through other payment options,” said Veer Mishra, Vice President, Paytm.

From Jewellery Selection to Home Delivery

CaratLane manages packaging, fulfilment and home delivery across its serviceable pin codes. Order confirmation, tracking and purchase details are available on Paytm, creating an integrated online jewellery shopping experience from selection to delivery.

Saving in Digital Gold and Silver on Paytm

We also enable saving in digital gold and silver through one-time purchases as well as daily, weekly and monthly SIPs. Paytm Digital Gold is 24K pure gold fulfilled by MMTC-PAMP, with the underlying gold securely stored in insured vaults.

Digital gold and silver purchases attract applicable GST, but do not carry making or wastage charges, unlike jewellery purchases, offering a simple way to build precious metal holdings over time.

How to Buy Jewellery on Paytm

Here is how to buy jewellery on the Paytm app:

• Open the Paytm app and go to the Jewellery section.
• Access and browse the jewellery catalogue powered by CaratLane.
• Select the preferred jewellery design.
• Redeem available Paytm Gold, pay using other available payment options, or combine both.
• Confirm the delivery address and place the order.
• Track the order directly through the Paytm app.

With CaratLane jewellery now available on the Paytm app, accumulated Paytm Digital Gold can be used towards a wide choice of designs across categories and price points, with the flexibility to pay the balance through other payment options. It brings jewellery selection, payment and home delivery together in one place on Paytm.