Our latest campaign India Kahe Paytm Karo showcases impact of our pioneered QR Codes, mobile payments in the lives of Indians

byPreeti VermaLast Updated: July 19, 2023

We have launched a new ad campaign ‘India Kahe Paytm Karo’ to celebrate how we have become an important part of the country’s rich diversity. The campaign has been launched across five cities — Pune, Mumbai, Hyderabad, Bengaluru, and Delhi. 

The campaign depicts the nuances of everyday life, showcasing the impact of our pioneered QR Codes and mobile payments on the lives of Indians. With this campaign, we have highlighted how we are seamlessly integrated into the various facets of the life of people living in these cities. 

This includes tapping into heritage sites like Char Minar in Hyderabad or inducing local flavors like filter kapi and Irani Cafe in Bengaluru and Mumbai, respectively. We have also put up hoardings across cities to celebrate how we add value to the lives of Indians. 

“We pride ourselves in bringing technology-driven innovations for our users by launching industry-first solutions that have taught mobile payments to India. We are celebrating the diverse fabric of our country where our pioneered Paytm QR codes have reached an equally diverse range of consumers and merchants. Whether it be sipping tea in Irani Cafe or buying stationary on local trains of Mumbai, we have imprinted ourselves in India’s heritage. We can say that the sound of digital India goes hand in hand with Paytm & verb for mobile payments is now ‘Paytm karo’.”

Paytm Spokesperson said

As India’s leading fintech company, our technology-led solutions have been empowering millions. We have been driving flexibility of payments with Paytm UPI, Paytm Wallet, net banking, debit cards and credit cards. After being the first to launch UPI Lite for small-value transactions, we also enabled users to make UPI payments using their RuPay credit cards. We also continue to strengthen its market leadership in merchant payments with 79 Lakh devices, both Paytm Soundbox and PoS machines, deployed. 

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