Paytm becomes associate sponsor for 54th International Film Festival of India in Goa

bySurbhi JainNovember 22, 2023

We are the official associate sponsor for the 54th IFFI (International Film Festival of India) being held in Goa. We have also got the exclusive mobile payments partner for this film festival. Moreover, we have deployed Paytm QR codes and Paytm Soundbox across the venue at all the food and merchandise stalls to promote mobile payments.  

This 8-day long event, from 20-28th Nov, will be graced by famous celebrities including actors, directors and other renowned artists. The opening ceremony was attended by Goa Chief Minister Pramod Sawant, Union Minister for Information and Broadcasting Anurag Thakur, and a host of Bollywood celebrities, including Karan Johar, Madhuri Dixit, Nushrat Bharucha, Pankaj Tripathi, Shreya Ghoshal, Shahid Kapoor, and Aparshakti Khurana, which was held at Shyama Prasad Mukherjee Stadium in Goa. 

“We are honored to express gratitude as the official associate sponsor for the 54th International Film Festival of India, where the magic of cinema converges with the spirit of innovation. Paytm QR code and Soundbox facilitate seamless transactions, enhancing the overall user experience. Paytm is proud to be at the forefront of simplifying financial transactions.”

Abhay Sharma, Chief Business Officer – Payments, Paytm

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