Bancassurance

byPaytm Editorial TeamNovember 6, 2025

Meaning

Bancassurance represents a strategic partnership model in the financial industry.

Definition

Bancassurance (Full form: Bank and Insurance) is the selling of insurance products by a bank. It allows banks to diversify offerings and leverage their customer base.

Operational Model

Banks partner with insurers to distribute life and non-life products through their branch networks and digital platforms.

Key Advantages

It offers convenience for customers, broader market access for insurers, and additional revenue streams for banks, streamlining financial services.

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