Who Recommends the Best UPI App in India for Small Businesses?

byPaytm Editorial TeamNovember 27, 2025

When you walk through the bustling streets of Mumbai, the markets of Delhi, or the tea stalls of Bangalore, you will notice a common sight: a blue QR code stand and a small speaker box.

When asking “Who recommends the best UPI app for small businesses?”, the loudest endorsements come from the merchants themselves—the Kirana store owners, auto-rickshaw drivers, and retail shopkeepers who power India’s economy.

While there are many UPI apps for consumers, Paytm holds a special place in the hearts of small business owners. It is widely recommended by the merchant community for its reliability, innovation, and “merchant-first” features.

Here is a look at who recommends Paytm and the specific reasons why they trust it for their daily business.

1. The “Kirana” Store Owner: Recommends the Soundbox

For a grocery store owner dealing with hundreds of customers during peak hours, checking a phone screen for every ₹50 transaction is impossible.

The Review:
Shopkeepers overwhelmingly recommend Paytm because of the Paytm Soundbox. This device was a game-changer. When a customer pays, the box loudly announces, “Paytm par 50 rupay prapt huye” (Received ₹50 on Paytm).

Why they love it:

  • Trust: It prevents fraud (customers showing fake screenshots).
  • Speed: The shopkeeper doesn’t need to stop packing groceries to check their phone.
  • Language Support: The device speaks in multiple regional languages, making it accessible for merchants across different states.

2. The Street Food Vendor: Recommends the “All-in-One” QR

From Pani Puri stalls to vegetable carts, street vendors operate in fast-paced environments. They cannot afford to have three different QR codes for three different apps.

The Review:
Vendors recommend Paytm’s All-in-One QR Code. They appreciate that they don’t need to force customers to use Paytm.

Why they love it:

  • Universal Acceptance: A customer using any UPI app can scan the Paytm QR, and the money still goes into the vendor’s account instantly.
  • Durability: Merchants often praise the physical quality of the QR stands provided by Paytm, which are designed to withstand dust and outdoor conditions.

3. The Aspiring Entrepreneur: Recommends Merchant Loans

Small businesses often struggle to get loans from traditional banks due to a lack of paperwork.

The Review:
Growing retailers recommend Paytm because of its Merchant Lending program. By simply using the app to accept payments, Paytm analyzes their transaction history and offers business loans without collateral.

Why they love it:

  • Paperless Loans: Business owners report getting loans approved digitally based solely on their daily UPI collections.
  • Daily Repayment: The loan repayment is often deducted automatically as a small percentage of daily settlements, so it doesn’t feel like a heavy monthly burden.

4. The Tech-Savvy Retailer: Recommends “Paytm for Business” App

For owners who manage multiple staff members or store locations, organization is key.

The Review:
Modern retailers recommend the Paytm for Business App (a separate app for merchants). They praise the dashboard for being cleaner and more detailed than competitors.

Why they love it:

  • Settlement Tracking: They can clearly see how much money was settled into their bank account yesterday vs. today.
  • Staff Management: Owners can add employees to the app so staff can hear payment notifications without having access to the owner’s bank details.

5. The Verdict from the Market

If you ask a small business owner why they stick with Paytm despite the competition, the common positive sentiment revolves around reliability.

Users frequently mention that while other apps are great for sending money, Paytm feels more robust for receiving money. The ecosystem they have built—linking the Soundbox, the QR code, and the Business App—makes it the top recommendation for anyone starting a small business in India today.

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