NPCI Launches UPI Safety Awareness Campaign: “Main Moorkh Nahi Hoon” to Prevent Scams

byPriyanka JuyalLast Updated: November 12, 2024

Synopsis:

NPCI launches a UPI safety campaign titled "Main Moorkh Nahi Hoon."
Actor Pankaj Tripathi stars in six ad films targeting common scams.
Campaign focuses on SMS phishing, fake money schemes, and fraud awareness.
Ads are in 11 languages to reach diverse Indian audiences.
The campaign will be aired across TV, print, digital, and social media.

Source: NPCI

The National Payments Corporation of India (NPCI) has launched a new awareness campaign aimed at educating users about the safe use of UPI and protecting them from online frauds. The campaign, titled “Main Moorkh Nahi Hoon,” seeks to empower citizens with knowledge to identify and prevent scams.

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The campaign features renowned actor Pankaj Tripathi in six ad films produced in 11 languages. These ads educate people about common tactics used by scammers, including SMS phishing and fake money schemes. The campaign will be spread across various media platforms, including television, print, radio, and social media, to reach a wide audience. Two films, “Moongfaliwala” and “Paanwala,” have already been released.

NPCI’s Managing Director & CEO, Dilip Asbe, emphasized the importance of building trust in digital payment services while promoting financial inclusion. Additionally, Paytm continues to prioritize user safety, implementing strict security features to safeguard transactions, including two-factor authentication (2FA) and real-time fraud detection.

Priyanka Juyal

Priyanka Juyal- a Writer with a curious mind & vision to create the best out of words. Other times, see her playing the guitar, sketching or narrating folk tales!

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