We have announced the launch of Gold Coins, a first-of-its-kind initiative where every payment earns Gold Coins that can be seamlessly converted into Digital Gold.
With this launch, we have turned everyday payments into an opportunity for long-term savings. Every transaction on our app, including Scan & Pay at a merchant outlet, online purchases, money transfers, recharges, bill payments, recurring payments and more now earns Gold Coins worth 1 percent of the transaction value and 100 Gold Coins can be redeemed into ₹1 actual Gold. Payments made via UPI, credit cards, debit cards and net banking all qualify, while credit card and RuPay credit card payments on UPI earn double Gold Coins. The redemption process is seamless and also allows customers to purchase additional gold post redemption, further enhancing the value proposition.
The initiative comes at the start of the festive season, a time when gold purchases traditionally rise across India, and reflects our commitment to adding enduring value to digital payments. By converting Gold Coins into Paytm Digital Gold seamlessly, consumers can steadily build a reserve of one of India’s most trusted assets.
We express our respect and admiration for the Government’s vision of Atmanirbhar Bharat and the transformative reform of GST. Atmanirbhar Bharat has created an environment where Indian companies like us can pioneer financial innovations that empower individuals and MSMEs. GST has simplified compliance and brought efficiencies that translate into real savings for households and businesses. We provide a platform where these savings can be channelled into Digital Gold, enabling families and enterprises to steadily build financial security and contribute to a culture of long-term wealth creation.
“Gold has always held a special place in Indian households and businesses. With this launch, we are rewarding every payment with Gold Coins that can be converted into Digital Gold, transforming daily payments transactions into lasting value. This initiative is aligned with the vision of Atmanirbhar Bharat, where every digital payment goes beyond spending to also build wealth for the future. With the introduction of new GST reforms that deliver efficiencies and create savings for households and businesses, we believe India can build a stronger culture of saving and wealth creation through Digital Gold,” said Paytm Spokesperson
We continue to drive product innovation in mobile payments with solutions that make money management more efficient and accessible. The company recently introduced ‘Reminders’ for recurring expenses such as tuition fees and utility bills, along with a smart ‘Monthly Spend Summary’ that categorises spends to help track finances with ease. It has also rolled out ‘personalised UPI IDs’ for enhanced privacy, the option to ‘hide or unhide transactions’, ‘downloadable UPI statements in Excel or PDF format’, home screen widgets like ‘Receive Money’ for faster payments, and a consolidated view of ‘total balances’ across Paytm UPI-linked bank accounts.
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