We are excited to share that our ‘Free Flight Tickets to Ayodhya’ campaign has been recognised in the ‘Travel, & Tourism’ category at the ET MarTech+ Awards 2024 in Gurgaon.
The second edition of ET BrandEquity MarTech+ Awards 2024 recognised and felicitated exceptional marketing campaigns, innovative strategies and impactful initiatives that have transformed the industry. Being acknowledged for our efforts in these categories reaffirms our commitment to fostering innovation and excellence while maintaining responsible business practices.
The awards specifically acknowledge Paytm’s outstanding contributions and groundbreaking advancements in the realm of travel. It also reflects our ongoing efforts to make a difference by setting new benchmarks through technology disruption. To witness the grandeur of the Ram Temple in Uttar Pradesh, we planned the ‘Free Flight Tickets to Ayodhya’ campaign for pilgrims visiting Ayodhya.
Being at the forefront of mobile payments and QR technology, we continue to bring the best user experience for travel bookings through our app. Elevating the travel experience, our products such as Free Cancellation, Booking for Female, Easy Booking process, Best Price Guarantee, Live Bus tracking, etc. are quite popular among our users. Our Free Cancellation feature for train tickets offers the lowest premium on booking through our app. It also provides an instant full refund to the source account without having to state the reason for the cancellation.
With Artificial Intelligence-powered capabilities, we are also delivering hyper-personalised recommendations and dynamic pricing to offer a world-class experience to our users in partnership with Amadeus. Through this, our users are gaining access to a vast inventory of global flight options, making it easier for them to find the best deals and book flights to destinations around the world, all within our app. It also provides our users with seamless access to diverse travel content, including Global Distribution Systems, Low-Cost Carriers, hotels, and more.
We express our gratitude for recognising our efforts and achievements. These accolades serve as milestones in our journey toward shaping the future of travel, and we remain dedicated to upholding our commitment to excellence in the industry.
