Running ads can help your business reach new customers, but creating a campaign from scratch can feel like a lot of work.
You need to decide what to advertise, create the right visual, write the ad copy, figure out who to reach, set a budget and then track how the campaign performs.
For a small business owner, that can mean spending hours on marketing instead of running the business.
Pi Sales and Marketing Agent simplifies this process with AI. It can help you create ad creatives and copy, reach relevant customers near your business, run ads on Facebook and Instagram, and understand how your campaigns are performing.
Here’s how you can create and run ads with Pi.
What can you do with Pi Agent?
Pi is an AI-powered sales and marketing agent designed to help small and medium businesses with their marketing.
With Pi, you can:
- Create ad images and copy using AI
- Reach relevant customers near your business
- Run ads on Facebook and Instagram
- Generate leads through WhatsApp
- Get insights into your campaigns
- Manage your advertising without needing a digital marketing agency
The process is designed to take you from your business information to a live ad campaign in a few simple steps.
How to create and run ads with Pi Agent
Step 1: Start with your business information
Pi starts by understanding your business.
Your business information available with Paytm helps Pi understand what you offer and who your potential customers could be.
For example, if you run a salon, Pi can use information about your business and services to help create relevant marketing.
This means you don’t have to start with a blank page and figure out everything yourself.
Step 2: Create your ad with AI
Once Pi understands your business, it can help create the actual ad.
Pi can generate:
- Ad creatives
- Ad copy
- Marketing messages based on your business
For example, a gym owner promoting a new fitness batch could use Pi to create an ad around the offer.
A salon could create an ad promoting a festive package.
A boutique could create an ad showcasing a new collection.
You can preview the ads created by Pi and suggest changes before deciding which version you want to use.
Step 3: Connect your Facebook and WhatsApp Business accounts
Once your ad is ready, connect the channels you want to use for your campaign.
The Pi onboarding flow involves connecting your Facebook Page and verifying your WhatsApp Business account.
This is particularly useful if your goal is to turn people who see your ad into actual enquiries.
With WhatsApp connected, interested customers can start a conversation with your business, making it easier to follow up on enquiries.
Step 4: Choose your budget and campaign duration
Next, decide how much you want to spend and how long you want your campaign to run.
Pi can suggest a budget and campaign duration based on your campaign setup. You can review these details before launching your ad.
Your advertising budget should ultimately make sense for your business and what you want the campaign to achieve.
For example, your goal could be:
- Getting more WhatsApp enquiries
- Promoting a new product
- Bringing more customers to your store
- Promoting a limited-time offer
- Reaching more customers in your area
Starting with a clear goal can help you make better decisions about your advertising spend.
Step 5: Review and launch your ad
Before your campaign goes live, review the ad creative, copy, campaign details and budget.
Once you’re happy with everything, approve the campaign and launch your ad.
Pi then helps run the campaign across Facebook and Instagram, while its AI-powered targeting helps you reach relevant customers near your business.
And that’s it. Your ad is live without having to build the entire campaign manually.
How to make your Pi ads more effective
Creating an ad is only the first step. What you advertise and who you reach can make a big difference to your campaign.
1. Promote something specific
Instead of creating a generic ad saying that your business is open, give people a reason to take notice.
You could promote:
- A new product
- A festive offer
- A new service
- A limited-time discount
- A new store opening
- A special package
A clear offer can make it easier for potential customers to understand why they should enquire.
2. Focus on customers near your business
For many local businesses, proximity matters.
A salon, gym, clinic, café or boutique doesn’t necessarily need customers from across the country. It needs people who can actually visit the business.
Pi can help businesses reach relevant customers near their location using AI-powered targeting.
3. Make your ad easy to understand
Your customers should quickly understand:
What are you offering?
Why should they care?
What should they do next?
For example, instead of simply saying:
“Visit our salon.”
You could communicate:
“Festive-ready in one appointment. Book your festive styling package today.”
The second version gives the customer more context and a reason to act.
4. Give customers an easy way to enquire
An ad shouldn’t be the end of the customer journey.
If someone is interested in your service, make it easy for them to contact you.
With Pi, businesses can generate leads through WhatsApp, allowing potential customers to start a conversation directly with the business.
For example, someone sees an ad for a gym and wants to know the membership price. Instead of searching for the gym’s contact details separately, they can start a conversation through WhatsApp.
How to know if your ad is working
Launching an ad doesn’t mean the job is finished.
Once your campaign is running, look at what people are doing after seeing it.
Depending on your business goal, you could look at:
- How many people viewed the ad
- How many people clicked on it
- How many people started a conversation
- How many leads you received
- Whether those leads were relevant
- How many enquiries turned into customers
Pi provides business and campaign insights to help you understand what is working and where you may need to make changes.
For example, if an ad gets plenty of views but very few enquiries, you may want to reconsider the creative, offer or messaging.
If you’re getting enquiries but they aren’t relevant, the audience or targeting may need another look.
The idea is simple: create, run, learn and improve.
Why use Pi to run your ads?
Running digital ads traditionally involves multiple steps and often requires some marketing knowledge.
You may need to:
- Write the copy
- Create the visual
- Set up the campaign
- Decide who to target
- Manage your budget
- Track performance
Pi brings many of these steps into one AI-powered experience.
It can help you create your ads, reach relevant customers, run Facebook and Instagram campaigns, generate WhatsApp leads and understand campaign performance.
That means you can spend less time figuring out advertising tools and more time focusing on your business.
Start creating ads with Pi
You don’t need to be a marketing expert to start advertising your business.
With Pi, you can start with your business information, let AI help create your ad, connect your channels, choose your budget and launch your campaign.
Whether you run a salon, gym, café, boutique, clinic, real estate business or another local business, Pi can help simplify the process of reaching new customers.
Ready to get started? Find Pi in the Paytm for Business app and start creating your next ad.
Author
