Paytm wins Quantic India MarTech Awards 2024 for ‘Freedom Festival’ campaign

byPreeti VermaLast Updated: June 14, 2024

We are thrilled to announce that our ‘Freedom Festival’ campaign has been recognised in the ‘Best Use of AI in MarTech’ category at the Quantic India MarTech Excellence Awards 2024, held on June 13 in Mumbai.

The MarTech Excellence Awards 2024 celebrate exceptional achievements in the marketing technology sector. Receiving this recognition highlights our dedication to fostering innovation and excellence while upholding responsible business practices.

This award acknowledges Paytm’s remarkable contributions and pioneering advancements in artificial intelligence (AI) within the marketing technology domain. It also underscores our ongoing efforts to set new benchmarks through technological disruption with AI, aligning with our pioneering DNA. The campaign was seamlessly integrated with Independence Day events and festivities nationwide.

As leaders in mobile payments and QR technology, we continuously strive to deliver the best user experience through our app. The ‘Freedom Festival’ theme was chosen to commemorate India’s iconic moments and celebrate the spirit of independence, emphasising upon ideas  of freedom, patriotism, and progress.

The Freedom Festival campaign resonated deeply with Indians , evoking nostalgia and feelings of patriotism, driving a deeper connect with a wide diversity of audiences. 

By incorporating relatable themes such as the Chandrayaan mission and cricket, we engaged with several Indians, coming from all walks of life, each with unique interests. This approach allowed us to penetrate various segments of society and reach even the remotest corners of India.

Furthermore, by promoting the Digital India agenda and advocating for the adoption of digital payment methods, the campaign contributed to advancing India’s digitisation journey. Encouraging individuals to embrace digital payments aligns with India’s priorities and supports the broader goal of making financial transactions more accessible and secure for all.

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