While most brands encourage consumers to partake in passive entertainment, PEPSI PITSTOP introduces active entertainment, which is a product of passion made in India suitable for global play. Pepsi Smaaash is proposed to change to Pepsi Pitstop as part of our renovation process & to provide something new & exciting for the customers who are visiting the 4th floor Ambience Mall, Gurgaon center for the last 8 years. PEPSI PITSTOP is an active entertainment space where people play, party and celebrate. The brand journey has seen a steady growth with its 1st outlet in sector-29, Gurgaon. Launched on 30th Jan 2017, with Pitstop , the visitors experience the exhilaration of indoor racing and then follow it up with delectable food and fresh brews, all under one roof. The restaurant has a truck-container rustic inspired bar concept with microbrewery. Its soothing interiors host a character of worn out walls with old rustic metal paneling with cosy amber lighting and modern furniture. It’s designed keeping in mind the patrons of Gurgaon who are well traveled and acquainted to a modern pub culture. Pepsi PITSTOP Bowling & More with its quirky décor, is also going to be taking the entire Entertainment, Restaurant & Bar scene in this mall by storm. PITSTOP as a concept - PITSTOP is an extension of SMAAASH and one destination for all your entertainment needs. It’s actually a pit stop where you can unwind with friends and family over some freshly brewed beers and spectacular delicacies. It will compliment 16 lanes of a bowling alley, which is also NCR’s biggest sports-themed party venue. With PEPSI PITSTOP, we hope to cater to the growing needs of the young and spunky residents of Gurgaon city. ...read more
When every brand was encouraging people to partake in passive entertainment, Pepsi introduced active entertainment through Pitstop, which was a product of passion made in India suitable for a global play. Unlike its then perceived competitors that were either amusement parks or standalone F&B entities or arcade/ bowling action places, Pitstop pioneered the Family Entertainment Centre segment in India via the creation of its flagship entertainment centre in Mumbai that offers an interactive, immersive and fun experience with attractions and activities for multiple audiences. Pitstop is an active entertainment space where people play, party and celebrate. The brand journey has seen a steady growth to becoming one of the most loved entertainment destinations for many around the country and overseas. Pitstop offers ‘Larger than life’ sports experience delivered to a location near you, World-class, differentiated F&B to attract families, and continuous product innovation and IP development. Pitstop has one of the largest gender neutral & geography-neutral portfolio of games comprising a current repertoire of 30+ under development. The inhouse Pitstop Labs (R&D) team has developed Virtual Reality (VR) Games, Interactive VR, Interactive + Competitive VR, VR + AI (Artificial Intelligence), VR + Real World, Augmented Reality on Hololens platform. Pitstop is successfully on the path of accomplishing its mission of owning a billion smiles.
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